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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.

Steve Jobs, Wired, February, 1995

(via fiftyfootshadows)

redpeak:   While packaging goes a long way in establishing a brand’s look and identity, it is also the least eco-friendly part of a product with the majority ending up in landfills around the country. As part of his senior thesis, Pratt design student Aaron Mickelson has come up with a solution that makes product and packaging one and the same- effectively cutting down on unneeded materials while still providing a branding platform. Check out his work for Tide, Dove, and Twinnings here.
Zoom
redpeak:   While packaging goes a long way in establishing a brand’s look and identity, it is also the least eco-friendly part of a product with the majority ending up in landfills around the country. As part of his senior thesis, Pratt design student Aaron Mickelson has come up with a solution that makes product and packaging one and the same- effectively cutting down on unneeded materials while still providing a branding platform. Check out his work for Tide, Dove, and Twinnings here.
Zoom
redpeak:   While packaging goes a long way in establishing a brand’s look and identity, it is also the least eco-friendly part of a product with the majority ending up in landfills around the country. As part of his senior thesis, Pratt design student Aaron Mickelson has come up with a solution that makes product and packaging one and the same- effectively cutting down on unneeded materials while still providing a branding platform. Check out his work for Tide, Dove, and Twinnings here.
Zoom
redpeak:   While packaging goes a long way in establishing a brand’s look and identity, it is also the least eco-friendly part of a product with the majority ending up in landfills around the country. As part of his senior thesis, Pratt design student Aaron Mickelson has come up with a solution that makes product and packaging one and the same- effectively cutting down on unneeded materials while still providing a branding platform. Check out his work for Tide, Dove, and Twinnings here.
Zoom

redpeak:

  While packaging goes a long way in establishing a brand’s look and identity, it is also the least eco-friendly part of a product with the majority ending up in landfills around the country.

As part of his senior thesis, Pratt design student Aaron Mickelson has come up with a solution that makes product and packaging one and the same- effectively cutting down on unneeded materials while still providing a branding platform. Check out his work for Tide, Dove, and Twinnings here.

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